Le réseautage d’affaires est plus ancré dans la culture anglophone, et plus particulièrement nord-américaine, qu’il ne l’est par exemple en France. Il se traduit souvent par des rencontres lors de 5 à 7, et se concrétise par le rituel échange de cartes d’affaires.
Les réseaux sociaux évoluent aussi avec les technologies. Le réseautage se veut dorénavant virtuel. Comme ils se rencontrent et se marient en ligne, les hommes et les femmes utilisent Internet pour développer leur carnet d’adresses et leur activité commerciale. Avec 10 millions de membres inscrits, Linkedin est définitivement le leader incontesté du réseautage en ligne.
Dan Serfaty est le PDG de Viadeo, le numéro un du domaine en France, et au coude à coude en Europe avec Xing, son concurrent d’Outre-Rhin. Il a été reçu le 10 mai, pour le lancement de la plateforme Viadeo Amérique du Nord, à l’occasion du WebCom Montréal. En se comparant directement à Linkedin, Dan sait qu’il sera compris du public canadien.
Dans les réseaux sociaux professionnels, la mode est au changement de nom. Quand Viaduc se transformait en Viadeo, OpenBC optait pour Xing. Dans le premier cas, il était question de faire moins franchouillard. L’attrait de la Chine a peut-être inspiré son cousin germain. Dans les deux cas, l’objectif est de développer un public à l’international, et d’obtenir LA taille critique.
Dans son entrevue avec Martin Lessard, pour Yulbuzz, Dan énonce la stratégie de Viadeo pour conquérir l’Amérique. Hormis un choix de 6 langues déjà offert, Viadeo va accroître la localisation de son contenu. Le Québécois pourra par exemple retrouver des offres de recrutement et des annonces canadiennes.
Pour les Français, passer par le Québec semble être la facilité pour aborder ensuite le marché américain. De la métropole, la langue commune permettrait forcément d’avoir une adéquation des cultures. Il s’agit souvent d’un miroir aux alouettes, car si le français est la langue du parler au Québec, le langage des affaires est celui du pragmatisme nord-américain.
En attendant de voir les premiers éléments “made in Quebec” de Viadeo, souhaitons bonne chance à Dan et à sa responsable marketing internationale.
Dan Serfaty de Viadeo
Vidéoo envoyée par yulbuzz
JE SUIS UN JEUNE IVOIRIEN VIVANT EN COTE D4IVOIRE. JE SUIS A LA RECHERCHE D’OPPORTUNITES D’AFFAIRES ET DE travail.JE PRIE TOUTES PERSONNES INTERRESSES DE BIEN VOULOIR ME CONTACTER: TEL: xxx
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cordialement.
Bonjour,
Viadeo aurait pu être un très bon site mais une utilisation efficace oblige à souscrire à un abonnement (ce qui n’est pas le cas sur LinkedIn, leader mondial du réseau professionnel, qui lui est entièrement gratuit).
On peut donc facilement en déduire que la majorité des membres non premiums de viadeo sont uniquement des membres passifs (car il est impossible de développer sont réseau), et l’utilisation de ce site est donc beaucoup moins intéressante.
C’est pourquoi je me suis donc rabattu sur LinkedIn (qui lui est gratuit) et qui est en passe de devenir le leader également en France grace à sa nouvelle version en français et son partenariat avec l’Apec.
Yvan
Je t’avoue que je fais comme toi. En plus, Linkedin a pris le virage “2.0″ avec beaucoup plus d’interactions avec des services externes comme Slideshare ou l’affichage de mes derniers articles de blogues. Pas facile pour Viadeo de rivaliser au 1er réseau pro. Avec Facebook, la concurrence est encore plus grande, mais heureusement pas aussi ciblé professionnel.
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