Qui a dit que la politique était ennuyeuse ? Ce n’est certainement pas le cas chez les libéraux du Canada.
Les élections ont un goût de pomme cette année (Mangez des Pommes!). Quand les libéraux se la jouent cool à la Apple, le résultat est dès plus originale. Fin mai, les jeunes libéraux du Canada ont inauguré une campagne de communication virale.
Copiant le concept initié par le fabricant d’ordinateurs de Cupertino, la branche jeune du parti libéral nous présente une image peu flatteuse du parti conservateur.
Ce genre de publicité comparative est apparemment courant en Amérique du Nord. Depuis plusieurs mois, le parti de Stephen Harper a lancé une campagne virulente contre Stéphane Dion, l’accusant de ne pas avoir la carrure d’un chef. Le fait que son anglais soit “passable” n’est pas pour l’aider.
Lors des dernières élections provinciales, le Parti Québécois s’était essayé maladroitement à la communication virale. Premier essai non transformé non transformé pour les séparatistes. Cependant, ces publicités sont le signe que les politiques commencent à prendre en compte les réseaux sociaux en ligne pour leur stratégie de marketing.
À voir la place des blogues d’humour dans les classements en tout genre, il est certain que ce sujet attire un grand nombre de personnes sur la toile. Jouer sur ce thème développe forcément un bel achalandage.
L’initiative des libéraux est particulièrement réussie. En combinant l’humour, la vidéo, le partage (Youtube) et les réseaux sociaux (Facebook), ils utilisent tous les codes dans lesquels les jeunes internautes se reconnaissent. Well done!
Salut, je suis un Libéral viral – 0’46″
Pas mal bon et intéressant, merci pour ces infos!
Justement, le parti libéral serait dû pour un rebranding. Parce que là, toute la population les a tagués de crosseurs et voleurs
Les Libéraux peuvent bien faire toutes les publicités qu’ils veulent, mais ce parti restera toujours le parti de tous les affronts commis envers le Québec… Stéphane Dion ne fait pas changement à la règle. C’est un disciple de Jean Chrétien…une face de mépris, un traitre et le créateur de cette loi anti-démocratique sur la clarté référendaire…Aussi bien endurer Stephen Harper en espérant mieux…
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